Marja H. Pronk is founder and managing director of Europe-ExPro. She is trained as a medical doctor at the Erasmus University of Rotterdam. After 6 years of experience in pharmaceutical industry (British and American companies), she founded a consultancy company specialized in reimbursement procedures (1993). During more than 20 years particular experience has been gained in guiding health care parties (manufacturers, hospitals, professional and patient societies) in drafting reimbursement dossiers for uptake of innovative therapies and medicinal products in in-hospital and out-patient health insurance systems. From her extensive experience in therapeutic value and cost-effectiveness judgment, shortcomings in national reimbursement procedures and processes were diagnosed. Based on this experience, two initiatives were taken, PhD program on reimbursement and founding a company for facilitating expert procedures on clinical, economic and patient relevance (2008).